In May 2014, the National Hospice and Palliative Care Organization launched a first of its kind national public awareness campaign called Moments of Life: Made Possible by Hospice.
Research commissioned by NHPCO found a vast majority of people (96%) who’ve had a personal connection to hospice through a family member or friend are left with a positive impression of what hospice care can do. However, most Americans don’t have this personal experience. Many don’t really understand how hospice works, how it is paid for, the scope of services offered, or the level of expertise the hospice team brings to every patient.
The goal of Moments of Life: Made Possible by Hospice is to educate the public about the choices we all have when facing a life-limiting illness, and how choosing hospice is not ‘giving up.’
The campaign is also about capturing vivid, emotionally powerful ‘moments’ on video that show what people receiving hospice care genuinely experience. You will find stories from across America, from the patient, family caregiver, and hospice professional points of view. And you may be surprised to see how much more ‘living’ hospice enables in the last chapter of life.